The Tesla Model 3 got high marks for safety from a Morgan Stanley analyst who said it could be 10 times safer than the average vehicle after it debuts in July.
The Model 3 is the electric car company's biggest gamble in selling cars to the mass market with a price of $35,000, according to MarketWatch. The car company hopes to kick up production to 500,000 cars by the end of year.
Morgan Stanley said on Thursday that the vehicle's ability to avoid vehicle-to-vehicle and vehicle-to-pedestrian fatal accidents could be its top selling point, noted MarketWatch. The vehicle will come with active safety features like collision avoidance and automatic emergency braking as key factors, said the website Electrek.
"We think the Model 3 will feature hardware and software that provide a level of active safety that could significantly lead all other cars on sale today and could, if the company achieves its goal, be an order of magnitude (i.e. 10x) safer than the average car on the road," Morgan Stanley’s Tesla analyst Adam Jonas said in his research note, obtained by Electrek.
"According to nearly every (original equipment manufacturer) we talk to, safety is the No. 1 determinant of car purchases. Look for safety to be the 'ah-hah! moment for this car due to launch this year," said Jones.
In January, the National Highway Safety Administration issued a report on an accident in which a driver was killed using Telsa's semi-autonomous Autopilot software on its Model S vehicle.
"Not only did the NHTSA report absolve Tesla of any blame in the accident, but analysis and testing of the autopilot system found that across Tesla's fleet, the deployment of Autopilot reduced accidents by around 40 percent," said Chris Mills of tech website BGR.
"Sorry, humans: we're all bad at driving, and even the first generation of trial software is better at paying attention than your brain on Red Bull," said Mills.
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