'Set Your Girls Free' in Honor of No Bra Day, Breast Cancer Awareness

Thousands of women, under the mantra "set your girls free," celebrated No Bra Day Monday in honor of October's Breast Cancer Awareness Month.

Breast cancer survivors and supporters on social media sites like Twitter and Facebook were encouraged to go bra-less for a day to raise awareness and support for the most common form of cancer among American women, Fox News reported.

Breast Cancer awareness month. Early detection can make a difference please spread the word. #cancertalkKe #nobraday

— Cancer Awareness (@CancerTalkKE) October 13, 2014

The origins of No Bra Day are still a bit murky. The first one was held in 2011, though its initial purpose wasn’t all that clear.

"Launched by an anonymous Internet user self-titled 'Anastasia Doughnuts,' the cause has women of all bra sizes a bit befuddled," Yahoo Shine's Piper Weiss wrote at the time. "Is it an homage to bra-burners of the '60s? A grassroots breast cancer awareness program?"

It's since evolved into a full-on breast cancer awareness movement, but some Twitter users feel No Bra Day isn’t meaningful enough.

Want to help with breast cancer? Don't buy anything pink. Ignore #nobraday and babysit someone's kids or hang with them during chemo.

— Jane Burns (@jrburns) October 13, 2014

Sooner or later people will realize that things like "no bra day" and pink Tupperware aren't going to cure cancer. #IHATECANCER

— Ashley Lindberg (@ashlindberg) October 14, 2014

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