Marijuana publishing is proving to be a pot of gold as media owners gobble up websites connected to weed, the New York Post reported.
High Times Media said last week it is buying the three-year-old website Green Rush Daily for $500,000 cash and $6.4 million in stock, the Post reported. The website boasts 9.5 million page views per month and calls itself the daily news source for marijuana.
The Los Angeles Business Journal reported the announcement comes ahead of a public stock offering to raise between $5 and $50 million. The offering is being run under the so-called Regulation A securities rules that allow companies to offer equity to both accredited and unaccredited investors alike.
"Green Rush Daily has built a large, loyal audience and is innovating coverage of cannabis-related news, culture, business and much more," said Adam Levin, chief executive of High Times, per the LA Business Journal.
"Adding Green Rush Daily to the High Times family strongly enhances our editorial coverage, online presence, audience type and advertiser reach. The deal will significantly benefit the advertisers and readers of both High Times and Green Rush Daily."
Meanwhile, The Post said Origo Acquistion Corp. is in the process of a $250 million all-stock deal for High Times. Origo is a special-purpose acquisition company that raises money and then hunts for a worthy acquisition target.
Also, Tom Florio, chief executive officer for ENTtech Media, announced it is connecting with MedMen, a recreational marijuana company, to kickstart Ember, a custom-publishing print title, the Post wrote. Last year, ENTtech purchased Paper magazine.
ENTtech Media described itself last year as an entertainment, media, publishing and technology company to be based in New York City.
The marijuana industry hit a new high in January with California becoming the latest state to legalize weed for recreational use, making it the largest state in the country to do so.
© 2025 Newsmax. All rights reserved.