Tags: kitkat | lawsuit | atari | nestle | breakout

KitKat Lawsuit From Atari Slams 'Breakout' Game-Like Ad

KitKat Lawsuit From Atari Slams 'Breakout' Game-Like Ad
A KitKat ad in the style of Atari's "Breakout" game has earned Nestle a lawsuit from the game maker. (Dominic Lipinski/PA Wire via AP Images)

By    |   Monday, 21 August 2017 03:41 PM

Atari has filed a lawsuit against Nestle for using its game "Breakout" in a KitKat ad without permission. In the ad that ran in the U.K., KitKat bars were used like the bricks in the game.

"Breakout" was created by Apple co-founders Steve Jobs and Steve Wosniak in 1975 and has been a popular game for more than 40 years.

Atari is arguing that Nestle’s unauthorized use of the game has impacted Atari’s profits negatively, since Atari depends largely on licensing revenues. Atari also argued that it might be prevented from licensing its products to other companies if it didn’t fight this illegal use of “Breakout.”

“We are aware of the lawsuit in the U.S. and will defend ourselves strongly against these allegations,” a spokesman for Nestle U.K. said, Fortune reported.

In the ad, which no longer runs anywhere, adults and children used paddles to knock down the KitKats, which are arranged like the bricks in the game.

Atari is seeking three times the profits it estimates Nestle made from the ad, plus triple the punitive damages, Fortune reported.

Twitter pointed out that many others had cloned the game over the years.

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Atari has filed a lawsuit against Nestle for using its game "Breakout" in a KitKat ad without permission. In the ad that ran in the U.K., KitKat bars were used like the bricks in the game."
kitkat, lawsuit, atari, nestle, breakout
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2017-41-21
Monday, 21 August 2017 03:41 PM
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