Tags: iphone 7 | sold out | apple

iPhone 7 Plus Sold Out Before Phone Even Hits the Stores

Image: iPhone 7 Plus Sold Out Before Phone Even Hits the Stores

A man tests out an iPhone 7 Plus during Apple's media event on Sept. 7. Initial quantities of the 7 Plus are sold out. (Josh Edelson/AFP/Getty Images)
 

Thursday, 15 Sep 2016 06:38 PM

Apple's new iPhone 7 Plus sold out before the phone was even officially released, and the new jet black color is so popular, it's sold out in the smaller iPhone 7, too.

The new iPhone 7s roll out in stores Friday, and people are already waiting in line to get the new gadget.

Customers who enter Apple Stores the day the gadgets hit shelves will not be able to purchase the sold-out phones onsite, but they can continue to place orders for their desired models online, Apple said, Reuters reported.

"We sincerely appreciate our customers' patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible," Apple spokeswoman Trudy Muller said in a statement.

Apple launched the new phones at a San Francisco event earlier this month. The gadgets feature improved cameras and eliminate the traditional headphone jack in favor of new technology.

Breaking with tradition, the company will not release first-weekend sales of the iPhone 7 and 7 Plus, saying the figure is more a reflection of supply than demand.

The decision sparked concerns among some on Wall Street, where many fear sales of the iPhone, a critical product for Apple, may be leveling off. But U.S. wireless carriers Sprint Corp (S.N) and T-Mobile US Inc (TMUS.O) said on Tuesday they received strong pre-orders for the iPhone 7, sending Apple shares up.

"Based on everything I've seen it looks like demand is very strong," analyst Jan Dawson of Jackdaw Research wrote in an email.

The 5.5-inch iPhone model, known as the Plus, has sold out soon after launch since Apple introduced the size with the iPhone 6 in 2014. Phones in newly released finishes are also typically snapped up quickly by customers eager to showcase the latest iPhone design.

© 2017 Thomson/Reuters. All rights reserved.

   
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Apple's new iPhone 7 Plus sold out before the phone was even officially released, and the new jet black color is so popular, it's sold out in the smaller iPhone 7, too.
iphone 7, sold out, apple
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2016-38-15
Thursday, 15 Sep 2016 06:38 PM
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