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HBO Streaming Service HBO Now, Coming in April, to Cost $15 a Month

Image: HBO Streaming Service HBO Now, Coming in April, to Cost $15 a Month
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By    |   Thursday, 05 Mar 2015 05:38 PM

HBO is negotiating with Apple to launch its much-anticipated streaming service on Apple TV, an unidentified source told the International Business Times.

HBO is already partnered with Major League Baseball Advanced Media to launch the streaming standalone service, named HBO Now, IBT said. It’s scheduled to release in April, timed with the fifth season of “Game of Thrones.”

“When it launches, consumers will be able to subscribe to HBO Now directly from HBO for the first time, rather than through a cable, satellite or telco TV distributor such as Comcast or Verizon,” IBT said. “The retail price is expected to be $15 a month when purchased directly from HBO, or about what consumers pay when they order HBO through their cable, satellite or telco provider.”

CNBC confirmed through sources that HBO and Apple are talking.

IBT sources said Apple has been “aggressive” in approaching HBO about streaming to Apple TV. Currently, Apple offers HBO Go to its subscribers, the service that streams all HBO original shows and movies.

RE/code reported that Apple has been working on its own streaming pay-television service, matching services being launched by Sony.

“The theory is that Apple would put together bundles of programming — but not the entire TV lineup that pay-TV providers generally offer — and sell it directly to consumers, over the Web,” RE/code said. “That means Apple wouldn’t be reinventing the way TV works today, but offering its own version of it, with its own interface and user experience.”

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HBO is negotiating with Apple to launch its much-anticipated streaming service on Apple TV, an unidentified source told the International Business Times.
hbo, streaming, service, now
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2015-38-05
Thursday, 05 Mar 2015 05:38 PM
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