Erik Agard was stumped during the final-round question on "Jeopardy!" Monday night but, instead of taking a blind guess at the answer, he threw in a quirky reference to a popular meme that won over the audience.
It was a tough question.
"In a hint of the future, in 1973 Marjorie Post gave it to the U.S. Govt. as a warm-weather presidential retreat, but it was returned," the contestant was presented as his hint, according to Time magazine.
The correct answer was Mar-Mar-a-Lago, the Florida resort property that is now owned by President Donald Trump, but Agard did not know this.
So instead he responded by referencing a catchphrase that swept the internet by storm in 2017 and remains a popular meme; "What is you doing, baby?"
For those who missed the internet craze, the term was first coined by Nick Joseph, who goes by the handle @nicknpattiwhack, according to Know Your Meme.
The phrase was made famous in a video in which Joseph pretended to trespass into New Orleans Pelicans player Anthony Davis' yard, Mashable reported.
Agard already had a lead over his opponents during Monday night's "Jeopardy!" and thought it would be the perfect opportunity to revive the key phrase.
It cost him the round but he won over the audience and went on to bag an accumulated $40,001, according to Time.
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