Tags: dodge | hellcat | challenger | factory

Dodge Hellcat, Challenger So Popular Factory Can't Keep Up

Image: Dodge Hellcat, Challenger So Popular Factory Can't Keep Up
 A 2015 Dodge Challenger is displayed at the Chicago Auto Show on February 12, 2015 in Chicago. (Brian Kersey/UPI/Landov)  

By    |   Tuesday, 17 Mar 2015 06:11 AM

Fiat Chrysler can't keep up with demand for the Dodge Challenger and Charger SRT Hellcat, and the company is halting orders until it can figure out a way to deal with sizable back orders.

Dodge brand head Tim Kuniskis told Automotive News earlier this month the company had received more than 9,000 orders for the Hellcat, well above the 2,200 Hellcats the company had built for dealers.

"Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats, we are temporarily restricting orders while we validate current orders that are in the system," Fiat Chrysler said in a statement.

Allpar.com reported that Fiat Chrysler went a step farther, holding the line on all new orders until possibly August.

"According to reliable source oh2o, customers can no longer order the Hellcat Challenger or Charger, so that the factory can catch up on current orders," reported Allpar.com. "The lines are expected to re-open — in August. If production increases or current orders are cancelled, that date could move forward."

Fiat Chrysler executive Gualberto Ranieri had criticized several Dodge dealers for taking orders that could go unfilled, with some charging up to $5,000 in nonrefundable deposits, according to Motor Trend.

"Specifically, this handful of dealers appears to have accepted large numbers of SRT Hellcat orders without regard to available supply, and without advising their customers that orders may not be filled, if at all, for many months or longer," Ranieri said in his Fiat Chrysler blog, according to Car and Driver.

Kuniskis warned dealers in a September story of Automotive News that if dealers mark up the vehicle in an attempt to take advantage of their popularity rather man selling them on demand, they may find themselves in the back of the line for new orders.

"If you want to market-adjust the car, that's your right," Kuniskis said, referring to dealers. "But if your days-on-lot goes above [that of] the other guys that are selling them at MSRP, they will end up earning the allocation because their days-on-lot will be lower. They're turning the inventory."

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Fiat Chrysler can't keep up with demand for the Dodge Challenger and Charger SRT Hellcat, and the company is halting orders until it can figure out a way to deal with sizable back orders.
dodge, hellcat, challenger, factory
344
2015-11-17
Tuesday, 17 Mar 2015 06:11 AM
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