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Coke Zero Replaced: Coke Zero Sugar Makes Perks More Obvious

Image: Coke Zero Replaced: Coke Zero Sugar Makes Perks More Obvious

Pallets of Coca-Cola Zero cans wait to be filled at a Coca-Cola bottling plant on Feb. 10, 2017, in Salt Lake City, Utah. (George Frey/Getty Images)

By    |   Thursday, 27 Jul 2017 06:48 AM

Coca-Cola announced Wednesday that it will replace Coke Zero with new Coke Zero Sugar beginning in August in the U.S.

The new formulation and packaging have been successful in foreign markets, with the company claiming it has a taste closer to original Coke. The new packaging will be mostly red with black on the top and black lettering that says "zero sugar."

Coca-Cola spent more than a year testing the new product on various markets, Business Insider reported. The soft drink giant said many people didn’t know Coke Zero has no sugar and calories, so it decided to change the name to make it clearer.

Although many consumers are worried they won’t like the new product as much as the existing one, the list of ingredients is exactly the same for both, which means the change won’t be drastic, BI noted.

Coca-Cola is in the middle of implementing a “One Brand” marketing strategy to link all of its cola products more tightly together in the minds of consumers.

Outside the U.S., Coke Zero Sugar has had sales growth in the teens, compared to Coke Zero sales in the U.S. growing just 3.5 percent in 2016, and Diet Coke’s sales dropping 1.9 percent, BI reported. Overall soft drink sales for Coca-Cola were about the same as the previous year, USA Today reported.

Twitter was skeptical that the new product would be an improvement.

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Coca-Cola announced Wednesday that it will replace Coke Zero with new Coke Zero Sugar beginning in August in the U.S.
coke zero, replaced, coke zero sugar
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Thursday, 27 Jul 2017 06:48 AM
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