Last year, when actor Ryan Reynolds celebrated his Welsh soccer club Wrexham AFC's return to the Championship, a spot created by his Maximum Effort production company aired in the team's stadium, promoting a limited-edition bottle of his Aviation American Gin.
The moment the ad played — with Reynolds looking squarely at fans and explaining how his commemorative gin packs were flying off the shelves — offered one of the clearest examples of a Hollywood star vertically integrating his acquired brands.
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