Buffalo Wild Wings dropped a TV commercial featuring comedian and "The League" actor Steve Rannazzisi after he admitted this week he lied about escaping one of the World Trade Center towers during the 9/11 attacks.
"Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi," the Minneapolis-based company said in a statement Thursday, The Associated Press reported
Comedy Central, which is scheduled to air stand-up special starring Rannazzisi this weekend, said it is still considering whether or not they will proceed as planned.
In both a 2009 and 2011 interview, Rannazzisi said he was working on for Merrill Lynch on the 54th floor of the south tower when the opposite building was hit. He described escaping, and said he realized how precious life was that day, and decided to pursue his dream of being a comedian.
"I don't know why I said this," the actor said in an apology earlier this week. "This was inexcusable."
Buffalo Wild Wings used Rannazzisi in a March Madness promo earlier this year, and said it began airing a commercial for football season in August.
"There's always a risk and there's always things that you need to be aware of," Sally Smith, CEO of Buffalo Wild Wings, said Wednesday in talking about the benefits and risks of hiring spokespeople.
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