Axelle Despiegelaere, the Belgian teenager who landed a modeling gig with L’Oreal after pictures of her at the World Cup went viral, filmed one video and was apparently released by L'Oreal, The Independent reported
, after a controversial Facebook post of her apparently big-game hunting came to light.
Despiegelaere shot to international notoriety when photos of her in Red Devil gear on June 22 as she cheered on her team went viral. She announced the deal with L'Oreal this week.
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But just as quickly, things turned the other direction when she posted a photo of herself with a hunting rifle next to a dead animal ahead of the Belgium-USA game, The Independent said.
The caption likely didn’t help her case, either: "Hunting is not a matter of life or death. It's much more important than that .. this was about 1 year ago ... ready to hunt Americans today haha." The photo has been removed from Despiegelaere’s Facebook timeline.
Business Insider reported that the teenager apologized
in the comments section after people got upset, saying, “i didn't mean to offend anyone..it was a joke.”
L’Oreal refused to comment on whether the company backed off Despiegelaere because of the hunting photo and post, the Insider said. They just told the Independent that her contract was completed after a video she made.
Despiegelaere made a hair tutorial video
for the company.
Just as her fan photos made the rounds, so is the story of Despiegelaere’s quick rise to fame — and fall from it.
Aly Weisman, senior entertainment editor at the Business Insider, also caught some flack out of the situation. She tweeted the FB photo of Despiegelaere to L’Oreal, and called it “crass.” Some online were criticizing her for attacking the teenager. She tweeted in response:
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