Arby’s restaurant chain will be test marketing a new venison sandwich in certain markets just as deer season is set to begin.
The new sandwiches will feature a thick-cut piece of venison steak, crispy onions, and a juniper berry sauce. Arby’s Chief Marketing Officer Rob Lynch said the sandwich is "100% deer meat," USA Today reported, and premium cuts at that.
The sandwiches are part of the "It's Meats Season" campaign to celebrate hunting season.
The venison sandwiches will be a limited time offering at 17 Arby’s restaurants in six states: Wisconsin, Minnesota, Michigan, Pennsylvania, Tennessee, and Georgia. The locations chosen represented areas where deer hunting is popular. The sandwiches will be available for a only few days at each location.
The venison will be sourced from deer raised on farms and which feed on fresh grass, Lynch said, according to USA Today. He is sure "deer hunters are going to love this sandwich."
"Bringing venison to our menu also allows us to continue to set ourselves apart from the competition when it comes to proteins," Lynch continued. "You simply can’t find this at other restaurant chains."
Twitter users were amused by Arby's venison news, but the jury's still out on whether they'll eat it.
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