Tags: amc | moviepass | daily | movies

AMC MoviePass: Subscription Service Lets Viewers See Daily Movies

By    |   Wednesday, 17 Dec 2014 08:29 PM

AMC Theaters has joined startup MoviePass on a pilot program that will offer a subscription service for in-theater movies.

The program will launch early in 2015, offering subscribers the ability to see a movie every day for a price of $35 or $45 per month, The New York Times reported.

The $45 subscription price will allow customers to see movies in any format, including 3-D and Imax.

“It frankly wouldn’t be smart to ignore the success of subscription in other areas of media,” Christina Sternberg, AMC’s senior vice president for corporate strategy, said, according to The New York Times.

MoviePass began in 2011 and has been trying to gain traction. Meanwhile, theaters are facing drops in attendance. Movie theater attendance among Americans age 12 to 24 dropped 15 percent in the first nine months of 2014, and total attendance has declined about 5 percent, The New York Times said.

AMC's MoviePass pilot program will start in Boston and Denver, CBS Boston reported.

“This pilot will provide more convenience for our guests, and responds to the preference of many consumers for monthly entertainment subscriptions such as music and magazines, which we believe will increase the frequency of movie going,” Sternberg said, according to CBS Boston.

Twitter users sounded interested in the idea.









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AMC Theaters has joined startup MoviePass on a pilot program that will offer a subscription service for in-theater movies.
amc, moviepass, daily, movies
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2014-29-17
Wednesday, 17 Dec 2014 08:29 PM
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