Amazon Prime's Whole Foods Discounts to Kick In Nationwide

Beginning Wednesday, discounts offered to Amazon Prime members will extend to all Whole Foods stores nationwide, Amazon announced Monday.

Amazon launched the discount program in mid-May to Florida customers with plans to make it nationwide in the summer. Since that time, Amazon extended the offer to customers in 23 states.

Amazon Prime members will receive a 10 percent discount off already discounted Whole Foods products, along with deeply discounted items offered by the grocery chain.

"Customer feedback has been overwhelmingly positive — in fact, Prime members have adopted this benefit at one of the fastest rates we’ve seen," said Cem Sibay, vice president of Amazon Prime, in Monday’s statement. 

"Since starting this rollout in mid-May, Prime members have already saved millions of dollars on everything from seasonal favorites to popular products," Amazon said.

In addition to Amazon’s extension of its discount program at Whole Foods, which the e-commerce giant acquired last year, it will offer discounts to Prime customers shopping at its online grocery, Amazon Fresh.

Reaction on social media was mixed, with many believing the discounts weren’t enough to compensate for Whole Foods' already premium prices.

The savings are just ok - they only apply to certain yellow tag items. My mom saved a whole 70 cents there last week 🙄🙄🙄 #WholeFoods

— Dhruv Krishnan (@krishnan_dhruv) June 25, 2018

Can they make it feel less weird at the checkout counter?

— Howard Mierzwiak (M.D.) (@LacunaMindShop) June 25, 2018

Offering us a way to bypass the pompous twerps who work at Whole Foods is added-value enough.

— Semper Flatus (@andydTX) June 25, 2018

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