Amazon Prime Video service is now available on Apple TV, Apple announced Wednesday, saying it had finally made the service available on is set-top box.
Amazon and Apple often bump heads as rivals in streaming video hardware, noted Investor's Business Daily.
Apple also announced in a statement that Amazon Prime members in the United States can watch the NFL's "Thursday Night Football" and other live events on the Apple TV app for iPhone, iPad and Apple TV.
"Amazon Prime Video is one of the most eagerly anticipated apps to come to Apple TV, so we're excited to bring all of that great content to customers," Eddy Cue, Apple's senior vice president of internet software and services said in Apple's statement.
"The sports tab in the Apple TV app makes it even easier for fans in the U.S. to track the teams, games and moments that are important to them. With these exciting updates, plus our growing collection of 4K HDR movies on iTunes, we continue to deliver an unparalleled entertainment experience to Apple customers," he continued.
With one controversy seemingly solved, Amazon now turns to Google, which announced on Tuesday that it would block its YouTube video app on Amazon devices because it does not sell Google hardware like Chromecast streaming dongles and Google Home smart speakers, per Investor's Business Daily.
"Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and Fire TV. We hope we can reach an agreement to resolve these issues soon," Google said in a statement, according to Reuters.
Amazon said in a statement, per Reuters, that it hopes to resolves the dispute with Google, but added that the search giant was "setting a disappointing precedent by selectively blocking customer access to an open website."
Investor's Business Daily said the winner in the current conflicts appears to be streaming platform Roku. The streamer, which has managed to make itself a neutral third party in the conflicts, makes set-top boxes and dongles and has a smart TV software platform that supports all the major streaming video services.
© 2026 Newsmax. All rights reserved.