A widespread Alexa outage Friday likely resulting from issues with Amazon Web Services has reminded people of last month’s Super Bowl Ad in which the virtual assistant lost her voice and was helped out by a variety of celebrities.
No celebrities came to the rescue, however, as many in the U.S. and Canada experienced unresponsiveness and a red ring with a message to try again later beginning around 9:30 a.m. EST.
A map from the Down Detector website showed outages along both coasts of the U.S. into the Plains states, across much of southern Texas, and in parts of Canada. Many of the outages were expected to be resolved by mid-afternoon.
TechCrunch reported some Alexa services, such as turning lights on and off, were still working through the Amazon Alexa app.
In a recent Super Bowl ad, Alexa gives a cough and then loses her voice, after which famous people such as Gordon Ramsey and Anthony Hopkins try their hand at replacing her with hilarious results. In real life, though, Alexa users had to wait until she is up and running again to ask about the weather or use voice commands to play music.
Twitter users were in a panic about being without their virtual assistant’s help to tell time, get the weather, or turn off their lights.
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