February 12, 2021: Twenty-four percent (24%) of Americans will celebrate Valentine's Day with an evening out this year. That’s down from 34% a year ago. Valentine’s Day 2020 was one of the last major celebrations of any kind before the coronavirus pandemic and lockdowns.
The decline in romantic evenings out is one reason Valentine's Day spending is expected to decline this year. In 2020, Americans spent $27.4 billion on their celebrations. This year, the National Retail Federation projects that total will decline to $21.8 billion.
Still, 52% of Americans plan to celebrate Valentine’s Day 2021. And, among that group, the average person is expected to spend $164.76.
Each weekday, Scott Rasmussen's Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author. Scott Rasmussen's Number of the Day is published by Ballotpedia weekdays at 9:00 a.m. Eastern. Columns published on Ballotpedia reflect the views of the author. Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People's Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read Scott Rasmussen's Reports — More Here.
- National Retail Federation, "3 ways COVID-19 is changing Valentine’s Day plans this year," February 3, 2021
- National Retail Federation, "Valentine’s Day Data Center," accessed February 11, 2021
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