With less than two weeks to go until Christmas, 18 percent of Americans have not even started their holiday shopping. That total includes 8% who have started looking but haven’t actually bought anything yet.
At the other extreme, ScottRasmussen.com polling data shows that 29% have already finished. That includes 10% who wrapped things up before Thanksgiving.
One of the fun trends to watch every year is the way people get caught up in holiday shopping. A month ago, just 15 percent said they planned to spend more this year than they spent last year, while 29 percent were hoping to spend less. But, just like every year, people have gotten a little less budget conscious as the year goes on. Now, 19 percent say they will spend more this year compared to last, and just 20 percent say they will spend less.
Wherever they may be in the process, 61 percent will do at least half of their holiday shopping online.
Each weekday, Scott Rasmussen’s Number of the Day explores interesting and newsworthy topics at the intersection of culture, politics, and technology. Columns published on Ballotpedia reflect the views of the author.
Scott Rasmussen is founder and president of the Rasmussen Media Group. He is the author of "Mad as Hell: How the Tea Party Movement Is Fundamentally Remaking Our Two-Party System," "In Search of Self-Governance," and "The People’s Money: How Voters Will Balance the Budget and Eliminate the Federal Debt." Read more reports from Scott Rasmussen — Click Here Now.
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