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RNC, Candidates, Super PACs to Share Information About Voters

By    |   Thursday, 07 May 2015 08:08 PM

The Republican Party received a boost Thursday when its national committee announced a deal that will allow its presidential candidates access to key voter data during the campaign.

The agreement goes two ways, with the Republican National Committee sharing voter data with select GOP candidates and their super political action committees, and the candidates and super PACs granting the party access to data they gather.

According to The Wall Street Journal, former Florida Gov. Jeb Bush, Texas Sen. Ted Cruz, New Jersey Gov. Chris Christie, Louisiana Gov. Bobby Jindal, and former business executive Carly Fiorina are among the candidates involved in the agreement.

"These list exchanges will allow the RNC to benefit from enhancements made by these PACs and campaigns, so that the RNC, the eventual presidential nominee and Republican candidates up and down the ticket will have an even more robust data for use in the general election," RNC Chairman Reince Priebus said, according to the Journal.

According to the Journal report, a company, i360, is also gathering voter data for a database that could grow larger than the RNC's vast database.

The political data company claims on its website to have data from more than 190 million active voters and more than 250 million consumers.

Having access to voter data will allow candidates to better target voters, particularly in swing states, ahead of the election. And while politics is still rooted in meeting the people and shaking hands, it is becoming a high-tech affair.

Digital advertising, for example, could be a crucial part of the campaigns moving forward as more and more Americans turn to their phones, tablets, and computers for news.

Last year, a social media expert argued that the Republican Party needed to bolster its social media presence if it wants to win elections.

"Before Obama was president, I remember being on a talk show and saying that Obama has 100,000 Twitter followers, and back then it was a big deal, but McCain had 1,800," said Mike Filsaime, the founder of WebinarJam.com.

"I remember some of the pundits were kind of joking, 'Well, how much is Twitter really going to matter in the election?' I can't tell you how much it mattered, in 2008, but I can assure you that now and obviously not just Twitter, all social media, like Facebook, matters."

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The Republican Party received a boost Thursday when its national committee announced a deal that will allow its presidential candidates access to key voter data during the campaign.
Republican National Committee, PACs, data, database, share
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2015-08-07
Thursday, 07 May 2015 08:08 PM
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