Poll: Voters Rate A Candidate's Policies More Important Than Character

Donald Trump and Hillary Clinton's lack of likability may not be a problem for their campaigns, according to a new Rasmussen Reports poll that shows a candidate's policies are more important to voters than their character.

Almost all voters agree that a presidential candidate’s character is at least somewhat important:

• Very important: 66 percent;
• Somewhat important: 29 percent;
• Not important: 5 percent.

When asked which is more important, character or policies:

• Character: 29 percent;
• Policies: 62 percent;
• Unsure: 9 percent.

Rasmussen also asked if voters were excited about their choice of candidate, or simply voting for the lesser of two evils.

• Excited: 45 percent;
• Less of two evils: 48 percent;
• Unsure: 8 percent.

According to a Fox News poll released Tuesday, Clinton has a six-point lead on Trump nation wide. A Bloomberg poll released Wednesday puts Clinton nine points ahead of Trump.

"This poll shows movement toward Clinton with all the right groups it takes to win—including men and those without a college degree," pollster J. Ann Selzer told Bloomberg Politics. "Their alignment with Clinton is a formidable change in the algebra."

"The race sure looks like it’s a solid Clinton win, but Trump has a few advantages in enthusiasm and support," Selzer added.

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