A leading retail group Tuesday launched a parody-style ad campaign attacking Republicans' proposed border adjustment tax (BAT) as part of their sweeping tax reform plan.
The National Retail Federation (NRF) unveiled the 60-second ad, a spinoff of the OxiClean infomercials, with a message consumers will easily understand:
"The all-new BAT tax is specially designed to make your disposable income — disappear!"
"We need tax reform that rewards entrepreneurs and allows businesses to grow and create good-paying jobs that lift working families up," NRF Senior Vice President for Government Relations David French said in a news release, The Hill reports.
"The BAT does just the opposite, penalizing Americans by adding a tax on clothing, food, gas and other necessities while threatening the very industry that 42 million hardworking men and women rely upon for their livelihoods," French said.
Retailers are in good company in their fight against the BAT.
The conservative billionaire Koch brothers are also pushing back hard on House Republicans.
Americans For Prosperity (AFP), founded by the Kochs, has a national effort underway to drum up opposition to the plan, advocated by Speaker Paul Ryan.
"It's a $1.2 trillion tax over 10 years that's going to be particularly difficult for folks who can least afford it," AFP President Tim Phillips said.
"We oppose it on philosophical grounds. We oppose it because of the devastating impact it's going to have on so many Americans."
The NRF's ad, titled "B.A.T. is a BAD tax" will air on this week's "Saturday Night Live," according to reports.
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