North Carolina businessman Jay Faison is launching a $175 million effort beginning Tuesday to persuade his fellow Republicans to care about climate change,
Politico reports.
Republican voters don't put climate change high on their list of priorities, and many believe the science behind it is untrue or unproven.
To counter that, Faison is launching a $165 million social media and advertising campaign, and already has unveiled his website
ClearPath.org.
The site features studies by National Oceanic and Atmospheric Administration, NASA, the Massachusetts Institute of Technology and corporate consulting firm McKinsey.
Faison is putting another $10 million into a political advocacy group and says he wants to focus on free-market solutions rather than government regulations.
Faison is a conservative Christian who touts his Republican bona fides of opposing Obamacare and supporting school choice, tort reform and small government. He also is a hunter and fisherman who is concerned about climate issues.
"I always felt a little alone out there as a Republican, and so I started ClearPath to create a dialogue around this in a way that hadn’t been done before and sort of be part of the solution," Faison told Politico.
"We think that there are real Republican solutions to the problem."
He has donated $50,000 to former Florida Gov. Jeb Bush's Right to Rise PAC and $25,000 to South Carolina Sen. Lindsey Graham's presidential campaign.
Graham is the only Republican presidential hopeful who has said he believes climate change is a caused by human activity, and has said he will try to get the party to address the issue, but he is considered a long-shot candidate.
Bush, who won't announce officially until June 15, has said he believes in climate change, but that it has not been proved that human activity is to blame. He also hasn't made climate change a major issue.
"There’s a lot of center-right Republicans that feel like they don’t have a voice in this issue, and surveys would say they’re eager to share this information to bring other people along with them," Faison said.
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