President Joe Biden's reelection campaign will highlight abortion rights ahead of the 51st anniversary of the landmark Roe v. Wade ruling — and tie the 2024 election to a "woman's right to make her own healthcare decisions — including the very possible reality of a MAGA Republican-led national abortion ban."
Plans include ad buys, campaign rallies, and events across the country organized in "lockstep" with the Democratic National Committee, which will launch opinion pieces in local newspapers focusing on statewide abortion bans.
Before the anniversary of the Jan. 22, 1973, Roe v. Wade decision, television and digital ads will highlight the impact of abortion restrictions in swing states like Arizona, Georgia, Pennsylvania, and Wisconsin.
Biden and Vice President Kamala Harris will also hold a campaign rally in northern Virginia on Jan. 23, at which first lady Jill Biden and second gentleman Doug Emhoff will also attend.
The last time the two couples appeared at a campaign rally together was at Biden's reelection announcement April 25, 2023.
The upcoming rally will focus on attempts by some states to roll back reproductive rights in the wake of the high court's June 2022 Dobbs decision that overturned Roe v. Wade.
Since the Dobbs decision, 21 states have enacted restrictive abortion measures.
"Virginians unequivocally rebuked the MAGA agenda and their attacks on women's reproductive freedom, leading to Democrats retaining the Senate and flipping the House of Delegates to take full control of the General Assembly," the Biden-Harris campaign said in a statement to the outlet.
The new push reveals the Biden campaign's strategy of linking GOP-led abortion restriction efforts to former President Donald Trump, who is moving closer to a potential rematch with Biden.
Democrats are hoping the issue of abortion rights will prove to be a winner at the ballot box.
The conservative-majority Supreme Court in 2022 overturned the Roe v. Wade decision, which was issued Jan. 22, 1973. The Roe ruling had recognized a woman's constitutional right to an abortion and legalized the procedure nationwide.
Harris is scheduled to travel to Wisconsin on Monday — the Roe anniversary — to put a spotlight what the Biden campaign called a Republican "all-out assault" on reproductive rights.
The Biden campaign said the president, Harris, and their spouses will take part in a campaign rally in Northern Virginia the following day. A campaign press release said the rally is intended to highlight the stakes of the Nov. 5 election "for a woman's right to make her own healthcare decisions," citing "the very possible reality" of a Republican-led national abortion ban in the future contrasted with Biden's commitment to signing legislation that would enshrine Roe's abortion rights into law.
Biden aides think the issue of reproductive rights will be particularly potent in northern Virginia, where Democrats need voters from the affluent Washington suburbs to carry the state in the election.
Most opinion polls, including a Reuters/Ipsos poll in July, have shown a majority of U.S. voters expressing opposition to presidential candidates who favor strict abortion limits.
"Donald Trump is the reason that more than one in three American women of reproductive age don't have the freedom to make their own healthcare decisions," Biden campaign manager Julie Chavez Rodriguez said in a statement, adding that Trump and his party now want to "go even further if they retake the White House."
"Trump directly paved the way for Republican extremists across the country to enact draconian bans that are hurting women and threatening doctors. In 2024, a vote for Joe Biden and Kamala Harris is a vote to restore Roe, and a vote for Donald Trump is a vote to ban abortion across the country," she added.
Biden's campaign also said it will launch a new advertising campaign targeting women and swing voters in election battleground states, focusing on the personal impact that abortion bans have had on women and providers.
The overturning of Roe was a triumph for conservatives, but appears to have turned abortion into a political liability for Republicans. All seven statewide ballot questions about reproductive rights since 2022 have resulted in victories for abortion rights advocates, including in conservative-leaning states such as Ohio, Kansas, and Kentucky.
Voter backlash on abortion rights also was credited by many political analysts with limiting the scale of Republican gains in the 2022 congressional midterm elections — though Republicans did win control of the House — as well as propelling Democrats in 2023 to election victories in Virginia and Kentucky
Material from Reuters was used in this report.
Fran Beyer ✉
Fran Beyer is a writer with Newsmax and covers national politics.
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