Facebook on Thursday launched its own dating app that lets users discover which of their friends might have a crush on them.
Facebook Dating is part of the main app, but users have to create a standalone profile to access it. It will also integrate with Instagram, according to the U.K.'s Independent.
But the big draw is expected to be the Secret Crush feature that lets users select up to nine Facebook friends they like more than just friends.
Those selected will get an anonymous notification, and if that person also adds their secret admirer to their Secret Crush list the pair will be matched together, revealing both names.
Facebook CEO Mark Zuckerberg said the new dating feature had been designed with "safety in mind from the beginning" and the company had made improvements to its security, the Independent reported.
"Your friends aren't going to see your profile, and you're only going to be suggested to people who are not your friends," he said, the news outlet reported. "This is going to be for building real, long-term relationships – not just for hookups."
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