Coinbase's QR code Super Bowl ad was so popular it caused the app to crash.
The a cryptocurrency exchange platform's ad, a callback to the nostalgic time when the DVD logo would bounce across the screen, was supplanted by a QR code linked to Coinbase. Upon scanning the code, followers were prompted by a screen where they were told they could be part of $3 million in giveaways by signing up.
But according to NBC, the website traffic was so high that it crashed due to "connection issues."
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