Newsmax TV is continuing to see its ratings soar, with close to 10 million cable viewers tuning in to the channel in August, according to Comscore data.
The new network's total household reach jumped to 9.6 million, up from 2.9 million in August 2019 — a 231% increase.
In a short time, viewer interest has pushed Newsmax past well-known TV brands like Bloomberg, RFD-TV, GAC, and Discovery Life as it positions itself to surpass networks such as Fox Business, American Heroes Channel, and Destination America.
For example, August Comscore data reveal that Newsmax TV delivered almost 70% of the household reach of Fox Business.
"Viewers are clearly voting for Newsmax TV with their remotes," said Christopher Ruddy, CEO of Newsmax Media, Inc.
Ruddy noted that viewership has increased steadily all year, and he credited viewer interest in Newsmax's election coverage coupled with its fast-growing new shows like "Greg Kelly Reports," Sean Spicer's "Spicer & Co.," and "The Chris Salcedo Show."
"The growth is even more remarkable when one considers we just launched our first prime-time show in July," Ruddy said, noting that "Stinchfield," with veteran television broadcaster Grant Stinchfield, anchors the network's prime-time program starting at 8 p.m. ET.
Newsmax TV has live or original news shows airing from 8 a.m. to 10 p.m. ET every weekday, and has launched significant daytime coverage on weekends. The network is planning a daily morning show to launch in the next 60 days, with more prime-time show launches expected soon.
Weekend nights are populated with a slate of Newsmax shows with the comedic Rob Carson's "What in the World," "Diamond and Silk Crystal Clear," "Michelle Malkin Sovereign Nation," and social media star Benny Johnson's "The Benny Report."
August Total HH Reach (Comscore)
Network
|
August HH Reach
|
Fox Business
|
13,862,621
|
Destination America
|
11,967,819
|
American Heroes Channel
|
11,569,654
|
Newsmax TV
|
9,583,055
|
NFL Network
|
9,316,792
|
Great American Country
|
8,906,878
|
AXS TV
|
6,047,467
|
Discovery Life
|
5,951,077
|
Bloomberg
|
5,630,156
|
RFD-TV
|
4,616,112
|
|
|
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