Donald Trump pulled off a bargain basement victory over Hillary Clinton by spending less than $5 per vote — about half of what Clinton spent.
Trump relied on an "unorthodox mix of social media, unfiltered rhetoric, and a knack for winning free TV time" while spending far less cash than his opponent, a Reuters analysis of campaign finance records and voting data reveals.
The figures assume both candidates spent all the funds they raised, Reuters noted.
"In total, Trump raised at least $270 million since launching his campaign in June 2015, a little more than a third of the money that Obama's re-election campaign spent in 2012, according to the most recent filings with the Federal Elections Commission," according to the report.
"With vote counting wrapping up in the early hours of Wednesday, Trump had won some 59 million votes nationwide in the general election. That amounts to less than $5 per vote for the $270 million he spent."
And CNBC reported Trump had a knack for attracting free publicity.
"His chaotic and often divisive campaign drew constant eyeballs, earning him billions of dollars in free media and allowing him to spend comparatively little on television ads and ground operations," according to CNBC.
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