Marketers Flee Online Display Ads, Emails as Powerful as Ever

Email, phone, and direct mail continue to do the best job of capturing sales, according to the latest edition of the Direct Marketing Association's Response Rate Report.

The report is based on a survey of 485 marketers conducted in December 2014 and January 2015, and also shows that spending on online display ads, or banner ads, is falling dramatically.

"Email, while eliciting one of the lowest response rates among channels, continues to be the leader in ROI," Direct Marketing News reported.

Campaigns conducted with house lists achieved an average of 30 to 32 percent ROI. Those done using prospect lists achieved 15 to 17 percent.

"Conversion rates among digital media types were best in emails sent to prospect lists (5 to 5.9 percent). Mobile came next with 5 percent," the report said

Newsmax Has Some of the Best, Truly Opt-In Email Lists in the Nation. Check Them Out — Click Here Now

Spending on online display advertising in the coming year will decline by a shocking 17 percent, the report states, noting that display came in last among digital devices for CTR, at between 1.1 and 1.5 percent.

Phone and direct mail still offer strong response rates. But marketers are hampered by “do not call” rules for telephone marketing. And direct mail is still powerful, but can be extremely costly and time consuming.

Nothing beats email marketing in terms of cost efficiency, responsiveness, and the near immediacy of campaign results.

Newsmax has more than 4 million email subscribers to its news, health, financial, and other lists.

“We offer extremely reasonable CPM rates, and we have truly opt-in email lists,” Newsmax’s Advertising Manager Omar Rodriguez said.

“Newsmax has almost 17 years of offering marketers the opportunity to ride along with our powerful brand, one of the most influential in the nation,” he added. “People accept our emails, they read them, and the act on them!”

Newsmax.com is one of the most viewed news sites on the Web with a “total reach” last month of 67 million Americans, according to comScore.

Tap Into the Power of Newsmax Emails. Call Your Newsmax Ad Sales Rep Today or Click Here Now