Gun Insider Subscribers are opt-in email subscribers and likely supporters of the NRA (National Rifle Association), and other Second Amendment organizations. These subscribers are Americans who believe their right to possess firearms is protected by the Constitution. Subscribers support gun carry laws and gun licensing laws that respect their fundamental right to carry weapons.
They believe in their Constitutional rights and support organizations that protect those rights. These readers are interested in information and products that improve their lives. They are strongly active in outdoor pursuits including hunting, fishing, camping and, RV vehicle use. These gun owners and their supporters are highly educated, professional, higher income, and highly responsive to financial, insurance and health offers that improve their lives and those of their family members. There also likely to donate to professional, charitable and political causes.
Subscribers to Gun Insiders are typically outdoorsman that enjoy fishing, hunting, hiking and other activities related to the natural environment. They are also likely to be subscribers to publications like Field and Stream Magazine, Outdoor Life, Guns and Ammo, Garden and Gun Magazine, Backpacker Magazine, Big Game Fishing Journal, Gun World Magazine and America's 1st Freedom Magazine.
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Key Demographics:
90% 45 years and older
65% male
82% college attended, educated or higher
84% homeowners
20% senior management
26% own small business
75% investors who invest in stocks, bonds, elf's, mutual funds
21% invest in gold and precious metals
82% shop online for books, vitamins, software, travel
86% donated to charitable and political causes
30% spent more than $1000 online in past 12 months
41% net worth in excess of $500k
17% net worth $1 million plus
40% veterans
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