Newsmax Gardening & Home Improvement E-Alert Subscribers are opt-in email subscribers. These Baby Boomers and Seniors have a passion for gardening and looking for ideas on how to improve their home. This list is comprised of people looking to better their home as well as tips, ideas and projects that every homeowner could take advantage of.
These subscribers’ also read Newsmax.com for the latest in news, politics, health, financial and information that impacts them.
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Key Demographics:
98% 45 years and older
53% male
84% college attended, educated or higher
88% homeowners
81% ordered via the internet in the past 12 months
75% garden more than 3 times a month
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