Diabetes Info Center Email News Subscribers are opt-in online readers who are seeking information about the prevention and treatment of diabetes, including type 1 diabetes, type 2 diabetes, and pre-diabetes.
These are affluent, information hungry consumers who respond well to health, pharmaceutical, vitamin, supplement, diet, fitness and other offers.
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Subscribers to the Diabetes Info Center List also subscribe to diabetic publications including Diabetes Self-Management, Diabetic Cooking Magazine, and The American Journal of Diabetes.
Key Demographics:
Male 57%, Female 43%
67% 45 Years or Older
81% Purchased Online Vitamin, Supplement, Health Product in Last Year Online
30% Spent More Than $1000 in Online Purchases in Past 12 Months
75% More Likely to Spend Heavily on Medications
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