As consumer-driven boycotts to "woke" marketing campaigns and controversial merchandise send stocks spiraling for several major corporations, the backlash to progressive politics has attracted entrepreneurs looking to capitalize on the movement's momentum.
With major American brands facing activist pressure to embrace leftist political views, conservatives have seen an opening to fight back against the diversity, equity, and inclusion initiatives that have become embedded in nearly every facet of day-to-day life.
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Marisa Herman ✉
Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.