Target's decision to limit the full array of its LGBTQ-themed merchandise to its virtual closet sets the tone for what marketing experts expect will be a "scaled back" Pride Month after the retailer faced a major consumer backlash for offering a full array of controversial swag in stores last year.
Several companies dedicated to displaying their commitment to progressive political viewpoints — especially during June, which has been officially designated as Pride Month — were met with a harsh rebuke from shoppers who called for boycotts and inflicted notable monetary losses.
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Marisa Herman ✉
Marisa Herman, a Newsmax senior reporter, focuses on major and investigative stories. A University of Florida graduate, she has more than a decade of experience as a reporter for newspapers, magazines, and websites.