The Wall Street Journal is trying to grow viewership for its "WSJ Live" video content and as part of that effort wants Journal reporters who appear on the platform to look the part of TV commentators.
"We want to remind those appearing on camera that you should take into consideration your appearance both in terms of journalistic content and on-air presentation," Journal deputy managing editor Chris Cramer and video department head Matt Murray wrote in a staff memo obtained by
The New York Observer.
"People are watching – and they are watching you. All of us appearing on-air should take care to present ourselves in the best light possible, and that includes physical appearance."
And how should Journal reporters take care? Combing their hair for starters.
"As many of our regular guests already know, neat and professional dress, combed hair, and a quick visit to our resident makeup artist on the 6th floor is encouraged before each appearance for both men and women – even for just a quick dash of powder," the memo states. "You want the spotlight focused on your stellar journalism – not shining off your forehead."
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