Now that President Barack Obama is outperforming Mitt Romney on campaign donations, the media has suddenly grown quiet about the need for campaign finance reform, The Wall Street Journal states.
And Mitt Romney must improve his own fundraising to keep his message from being drowned out by Obama campaign ads, Journal editors write.
“An unofficial rule of modern politics is that the cries of outrage over money in politics are inversely proportional to the success of Democratic candidates in raising it,” they say. “Thus the non-protests — bordering on muffled media elation — you heard over the weekend as President Obama's campaign and Democratic affiliates reported raising $181 million in September.”
The Romney camp hasn’t released its September figures yet, which almost surely means the total trails Obama’s. Democrats raised a combined $114 million for Obama in August, topping Romney’s $111 million.
“One of the secrets of Mr. Obama's polling success so far has been that he has been able to heavily outspend Mr. Romney in such swing states as Ohio and Virginia,” the editorial states.
“The relentless — and usually unanswered attack ads — have taken a toll on Mr. Romney's favorable rating and on the public's perception of his tax plan. . . . Only last week did the Romney campaign roll out its first TV spot defending its tax plan.”
Bottom line: “money is an essential lubricant of political education,” Journal editors maintain. Mr. Romney needs more of it to stay competitive.”
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