Tags: leafly marijuana | ad | times

NY Times Gets First Ad for Marijuana

Sunday, 03 Aug 2014 10:39 PM

By Greg Richter

Leafly, the website and mobile phone app that rates pot dispensaries, ran a full page ad in Sunday's New York Times, the first ever advertisement for marijuana the newspaper.

The ad came a week after a series of editorials began appearing in the paper calling on the federal government to legalize the drug, which proponents say can treat a variety of medical problems.

Leafly.jpg"While we have run ads from marijuana advocacy organizations in the past, such as NORML [the National Organization for the Reform of Marijuana Laws], this may be the first non-advocacy ad that has run," a Times rep told AdWeek. "But since we do not track advertisements by subject, we can’t definitively confirm this claim."

The ad features the group's tagline, "Just Say Know," a play on Nancy Reagan's "Just Say No" to drugs campaign from the '80s, and congratulates New York state on passing the Compassionate Care Act in June. A photo features two people representing New Yorkers who found the right strain of marijuana to treat multiple sclerosis and cancer.

Leafly's goal is to remove the "stoner" image of marijuana and show that it can be helpful to regular people with diseases, according to its website.  BuzzFeed describes it as "basically the Yelp for weed."

While Leafly may have beat all others to the pro-pot punch, detractors took out an anti-marijuana ad in The Gray Lady on Saturday.

"The legalization of marijuana means ushering in an entirely new group of corporations whose primary source of revenue is a highly habit-forming product," read the ad from GrassIsNotGreener.com.

Related Stories:









© 2015 Newsmax. All rights reserved.

Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Hot Topics
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Arizona's Sheriff Joe Picks Patriots; Inmates to Get Popcorn

Saturday, 31 Jan 2015 23:21 PM

The Arizona lawman who bills himself as America's toughest sheriff predicts the New England Patriots will win the Supe . . .

Los Angeles, America's Homeless Capital, Counts Its Down-and-Outs

Saturday, 31 Jan 2015 21:46 PM

Notebook in hand, Ana Alvarez walked along the streets of Skid Row, the downtown Los Angeles district that's sometimes c . . .

Police Probing Alleged Corruption in Nevada Legislature

Saturday, 31 Jan 2015 19:59 PM

Las Vegas police have confirmed they are investigating allegations of corruption in the Nevada Legislature involving an  . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved