Conservative Republicans and liberal Democrats have one thing in common when it comes to television viewing: a fondness for PBS shows. Both groups rank PBS shows in their top three,
The Washington Post reported.
The media research firm Experian Simmons examined which programs conservative Republicans and liberal Democrats watched. The analysis, which did not include sports, news or music programs, found liberals were fond of comedy while conservatives leaned toward how-to shows, The Post reported.
However, both groups like PBS shows, with liberals including “Masterpiece” as their third-most-favorite show and “American Masters” in their top 25.
Conservatives had “This Old House” in the No. 2 spot and “New Yankee Workshop” and “Antiques Roadshow” in their top 25.
Comedy Central’s “The Daily Show” was No.1 with liberals and Speed’s “Barrett-Jackson Collector Car Auction was tops with conservatives, according to The Post.
Experian Simmons marketing manager Jon Fetto told the Post’s TV Column, “We’re entering a heavily political advertising season, and there’s going to be a lot of ad dollars spent over the next year trying to reach voters. This is one way of identifying ... which television shows attract high concentrations of key voter segments.”
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