Palin Effect: NRA Female Rolls Surge 20%

Former Alaska Gov. Sarah Palin has helped make a number of conservative causes popular among regular Americans. And the Second Amendment right to bear arms is apparently one of them. Palin’s well profiled interest in hunting has helped boost female membership in the National Rifle Association by 20 percent, NRA spokeswoman Diane Danielson tells The Daily Mail of London.

Thanks to the "Palin Effect," the NRA is now "teaching 10,000 new women a year and making more girls want to take up shooting," Danielson says. And the gun industry is taking notice.

“Firearm manufacturers are gearing their products towards women,” she says. “They’re scaling down stocks, and shortening trigger pull lengths for our shorter fingers.”