MSNBC's 'Lean Forward' Lurches Left, Analyst Says

Wednesday, 06 Jul 2011 01:51 PM

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MSNBC’s “Lean Forward” slogan illustrates that the network has lurched left since it debuted in 1996, Media Research Center analyst Tim Graham writes at HumanEvents.com.

The ad campaign featuring the slogan can be seen on left-wing sites NPR.org and the Huffington Post, and soon will be shown before movie previews in theaters, says Graham, who points out that the ads were created by “black leftist” filmmaker Spike Lee.

MSNBC fans can buy a range of merchandise bearing the campaign’s slogans at parent company NBC Universal’s website. There, beneath the “buy” button for T-shirts, coffee mugs, magnets, and iPad covers, is wording from the commercials that positions the campaign in a nonpolitical context: “To lean forward is to think bigger, listen closer, fight smarter, and to act faster. We are the United States of ‘come as you are.’ Our differences are what unite us. So, starting today, may the ideas that advance our country, no matter who or where they come from, win.”

However, MSNBC marketing director Sharon Otterman insisted that the campaign “stands for progress and advancing the issues our viewers are interested in.”

Graham disputes such a claim, writing that “anyone who has seen the ads knows they are audacious expositions of liberal beliefs and bugaboos. MSNBC’s viewers are the people who think Barack Obama is an over-compromising centrist.”

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