Don Imus has inked a new deal with Cumulus Media to keep his popular “Imus in the Morning’’ show on the air at New York’s WABC and 84 other stations across the country, a top radio insider reports.
Allan Sniffen, who runs the influential New York Radio Message Board
, says Imus, 72, has signed to stay on for another year, with an option to renew for a second year.
“A threat to bolt to Clear Channel was, apparently, enough incentive for his current employer to keep him on board,’’ said Sniffen referring to Clear Channel Media, which this year bought New York talk station WOR, a WABC rival.
A Cumulus spokesman could not immediately be reached for comment.
The veteran talk-show host’s five-year radio deal had ended on Monday.
“It seems a hundred years,’’ Imus said on the air. “But it’s been a lot of fun.”
Several people who have worked with Imus over the years told the New York Daily News it was doubtful Imus would want to end his “Imus in the Morning’’ show, which first debuted in New York in 1971.
“[His wife] Deidre would never let him,” one former colleague joked to the News. “Can you imagine having him around the house all day with nothing to do?”
Imus’ show is simulcast on the Fox Business Network.
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