Former New York City Mayor Rudy Giuliani, a one-time district attorney known for aggressive law enforcement and crime deterrent tactics, is now the pitchman for identity theft protection company LifeLock.
Giuliani stars in a late-night television ads endorsing the brand.
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"Identity thieves steal from everyone, you have to protect yourself. I protect myself with LifeLock," Giuliani said in one commercial.
LifeLock CEO Todd Davis announced
the Ariz.-based company would be partnering with "America's Mayor" as well as his firm, Giuliani Partners, last November, ABC News reported.
Giuliani and his team will provide "strategic counsel" to LifeLock, so that the company can stay ahead of "constantly evolving" threats, Tami Nealy, LifeLock's senior director of corporate communications, told ABC News.
"He has a strong track record of fighting crime, which is why we are working with him," Nealy said.
Giuliani founded Giuliani Partners, a consulting firm for businesses and security companies, after he left office in 2002.
The firm provides "professional guidance" to help "leaders solve critical strategic issues, accelerate growth, and enhance the reputation and brand of their organizations," the company website says.
Giuliani's firm has reportedly earned millions of dollars since 2002, offering consulting services to clients like Mexico City's government, which used the firm to fight crime.
Giuliani has yet to comment on his partnership with LifeLock. It has not been disclosed how much he is making in the partnership.
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