Conservative groups and Republicans are working diligently to erase the advantage that liberals and Democrats have over them in the area of high-tech voter targeting.
The Republican National Committee and conservative heavyweights such as the Koch brothers are shelling out millions of dollars on voter information efforts, and a tea party group launched a new voter database platform, Politico
Using data to find potential supporters and then make sure they vote has become a crucial and expensive feature of elections in the high-tech age. Figuring out how to include voters among multiple data bases represents one of the Obama campaign’s major accomplishments for this election.
“The left has been using this kind of technology to beat us for years,” Drew Ryun, president of American Majority Action
, a conservative grass-roots organization, told Politico.
Ryun’s group, which unveiled a Web-based voter data application Thursday, calls the app “a next generation political technology tool to communicate with and mobilize conservative voters across the country.”
The app aims to allow Republicans to match Democratic capabilities. It lets campaign volunteers use their smart phones to discover a raft of information about voters while they are out contacting them in the field. The volunteers also can use their smart phones to update voter profiles and take in donations.
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