Michigan GOP Gov. Rick Snyder has come under attack from Democratic rival Mark Schauer over his education policy in a new television commercial.
The 30-second ad is part of $1 million commercial spree in the state by the Democratic Governors Association over the next three weeks, Politico
The commercial highlights "the difference" between Schauer and Snyder, and especially takes aim at the Republican incumbent's cuts in education funding.
“I grew up in Livingston County. My mom was a nurse, Dad was a science teacher. I saw the difference they made,” Schauer says in the ad. “In Battle Creek, I was in charge of early childhood education. And in Congress, I fought for lower interest rates on student loans.”
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Then he delivers a broadside against Snyder, declaring, “I’m Mark Schauer, and we need to stop Governor Snyder’s cuts in public school funding. He used that money to give tax breaks to businesses, even if they send jobs overseas. Let’s tell Governor Snyder cutting school funding is no way to build a strong economy.”
According to the Michigan news website mlive.com,
Schauer has pledged that he will become the state's "education governor" if elected, and has often slammed Snyder over school funding cuts for kids aged from kindergarten through 12.
But Snyder claimed during his recent State of the State address
that education spending has increased during his tenure, saying that state aid to K-12 districts is up an average of $660 per student.
Democrats, however, point out that the money fails "to reflect the reality of crowded schools and overworked teachers" in Michigan, says mlive.com.
Snyder is planning to hit back against Schauer this Sunday during Super Bowl when he will target his rival with his own $500,000 TV commercial, plus a six-figure ad buy on cable news.
The polls show that the midterm election could end up a competitive race between the pair, and the DGA and Republican Governors Association are both expected to spend big in the state.
"There will be plenty of interest in promoting Gov. Snyder's record," Republican consultant Stu Sandler told mlive. "So I think the DGA is really trying to prevent a runaway race."
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