Romney Campaign Launches New Ad for Hispanics

The campaign of GOP presidential candidate Mitt Romney has a new Spanish language television ad, which is designed to attract Hispanic voters with an attack on President Barack Obama’s economic policies.

The spot begins with a clip of the president saying "yes we can," in Spanish, followed by text reading, "can we?" The Hill reports.

Then comes a montage of worried-looking Latino voters and text with statistics showing the economy’s weakness. That includes a jobless rate of more than 10 percent for Hispanics and more than 2 million Latinos in poverty.

"Can we allow for Democrats to continue fooling us?" the narrator says. "When Obama and his Democrat allies tell us yes we can, we've got to tell them we no longer can!"

Romney is working hard to cut into Obama’s advantage among Hispanics. A Latino Decisions poll last month showed Obama with 70 percent support among Latinos, good for a 48 percentage point lead over Romney in that demographic. Hispanics represent an important voter block in the crucial swing states of Florida and Colorado.

Some experts say Wisconsin Rep. Paul Ryan, Romney’s running mate, must play a role in drawing Hispanics to the Republican ticket.

“How can [Paul Ryan] attract the Hispanic vote?” Univision anchor Jorge Ramos wrote on Twitter after Ryan’s selection. “If Republicans don’t get a third of the Latino vote they won’t get the White House back.”