The Republican National Committee (RNC) had its best July ever when it comes to donations, raising $37.7 million, the group announced Thursday.
"Once again, the RNC has set a monthly fundraising record, illustrating the tremendous enthusiasm for a new direction in this country,” said RNC chairman Reince Priebus. “Both small and major donors have contributed to our fundraising success as they continue to express their support for Gov. Romney and our party."
The RNC now has $88.7 million in cash on hand. From January through July, it garnered $158 million, compared to $130 million for the first seven months of 2008 and $134 million for the same period of 2004, reports Politico
“This money allows us to get our message out to voters across this country on the ground and on the air,” Priebus said. “This momentum will carry us to victory in November, when we defeat President Obama and get America working again."
The new money will come in quite handy, as the RNC has shelled out $21 million for anti-Obama ads since the second week of July.
Those ads include perhaps the most effective one launched by either campaign this year. That ad gives a soft-sell against Obama. It voices the message that for those who like Obama personally it’s acceptable to vote against him. "He tried. You tried. It's ok to make a change," the ad says.
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