The Republican National Committee (RNC) had an excellent performance in the election campaign, considering it only had 1 ½ years to work, says RNC Chairman Reince Priebus.
Presumably he’s referring to his tenure, which began in January 2011. The RNC fell into disarray under its previous chairman, Michael Steele.
“This is what I generally think about not just the RNC but also the campaign in general, the Romney campaign: I think in the year and a half that we had, I think we did a great job,” Priebus told
National Review Online.
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“Unfortunately, I think the other side did a great job for four years. I think that’s really what we’re coming down to.”
So what went wrong?
“My general answer is all of the above,” Priebus said. “Messengers, message, mechanics, data, demographic groups, Hispanics, African Americans, Asians—- all of those things need to be looked at, all of that can be improved.”
But that’s a long-term project, he says. “This idea that we tear down every three years and build up for a one-year monster campaign, I just don’t see that being the future. I think the future is a much broader operation for a long period of time.”
The GOP needs to focus on its ground game, Priebus says. “We have to have a massive operation that is very granular, that is in communities across America for a very long time — three years, years, four years,” he said. “It has to be around the clock. That’s the ultimate conclusion.”
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