The strategists of Mitt Romney’s presidential bid are split over how to improve his campaign persona,
Politico reports. Should they prod the former Massachusetts governor to change his style in order to connect better with average Americans, or should they just let Romney be Romney and hope that his true nature begins to inspire the public?
“They haven’t been able to grapple with the central issue and central challenge they face as a campaign,” a Romney adviser told Politico. “In the absence of a candidate who has any poetry — who has any ability to connect on an emotional level — how do you create a bond?”
He compared Romney unfavorably with past GOP candidates. “If you’re a super-charismatic candidate like George W. Bush or John McCain, they both ran without a real bold agenda,” he said.
“They had other, more emotional-level, values-level ways to connect with voters. This guy just doesn’t have it. He has all the warmth of a Wall Street CEO,” he added.
But another adviser sees it differently. “I think they’ve got to unleash him and take the bad with the good,” he told Politico.
“Like it or not, they need to do that, because the more they put on a facade, the more people pick up on it.”
Romney supporter Donald Trump, the real estate billionaire, says the former private equity titan should embrace his wealth, allowing him to resonate with Americans who are aspirational for wealth themselves.
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