Democrats Cashing In on Email Strategy

Thursday, 07 Aug 2014 08:36 AM

By Drew MacKenzie

  Comment  |
   Contact  |
  Print   |
    A   A  
  Copy Shortlink
House Democrats are raking it in with their email fundraising efforts while the GOP plays catch up, Politico reported.

The emails are carefully crafted to highlight the issues that Democrats have with their Republican rivals, often using capital letters on phrase such as "red alert" to emphasize their point and denote a sense of urgency.

Editor's Note: 9 Overlooked Free Benefits for People Over 50

The emails portray Speaker John Boehner as the troublemaker on Capitol Hill while downplaying President Barack Obama’s role in the midterm elections by using his signature sparingly yet hyping up GOP impeachment calls and Obamacare repeal demands, according to Politico.

The Democratic Congressional Campaign Committee raised $4.8 million last week alone by fueling impeachment chatter, a record week for its online fundraising drive and one that has made Republicans consider jumping on the bandwagon and copying the format.

"I’ve been loving the emails," GOP digital consultant Wesley Donehue said at a recent campaign tech conference in San Francisco, according to Politico. "I’ve been sending them to my team [and saying], 'Do this, because this [expletive] is awesome."

The committee is set to surpass its 2012 record of $49 million raised through emails, which will result in more field workers and TV ads for the fall campaign, possibly leading to more Democratic victories than the last midterms in 2010, Politico said.

The man being credited with the online surge is Brandon English, 30, a Brown University graduate, who did a Google search on "Democratic Party jobs" in 2006 looking for an entry level position, and to his surprise came across a digital department being developed at DCCC in Washington, according to Politico.

His over-the-top emails have fired up Democrats over the years and had them consistently reaching for their wallets, according to the political news website.

He’s had such a profound effect on the party’s fundraising drives that Rep. Steve Israel of New York, the DCCC chairman, and Minority Leader Nancy Pelosi of California begged him to stay for two more years after the success of the 2012 election.

"Obviously, it’s not normal to be the guy that’s on year eight at a party committee," English, who heads an 11-person digital team, told Politico. "It’s usually you do your two years and you go."

Faiz Shakir, digital director of Senate Majority Leader Harry Reid, told Politico that English has "been able to evolve and adapt their email strategy to capitalize on the zeitgeist of the moment."

English estimates that one-third of the people who read the DCCC emails do so on a mobile phone, so he makes certain that no messages are longer than 70 words before the first donation link.

"We know we have to get to the point quick," he said. "I’m very incredibly nit-picky about every single word in our emails. Any extra words, extra sentences, unnecessary anything can just kill an email."

Vote Now: Do You Approve Or Disapprove of President Obama's Job Performance?

Related Stories:


© 2014 Newsmax. All rights reserved.

  Comment  |
   Contact  |
  Print   |
  Copy Shortlink
Around the Web
Join the Newsmax Community
Please review Community Guidelines before posting a comment.
>> Register to share your comments with the community.
>> Login if you are already a member.
blog comments powered by Disqus
 
Email:
Country
Zip Code:
Privacy: We never share your email.
 
Follow Newsmax
Like us
on Facebook
Follow us
on Twitter
Add us
on Google Plus
Around the Web
Top Stories
You May Also Like

Jim DeMint: GOP Won't Have 'Mushy, Middle' Candidate in '16

Thursday, 18 Dec 2014 18:42 PM

Several senators and governors eyeing a 2016 presidential bid already have visited with the Heritage Foundation, Preside . . .

Coburn Tells '60 Minutes': I'm Glad We Elected Obama

Thursday, 18 Dec 2014 18:04 PM

Retiring Sen. Tom Coburn, an Oklahoma Republican, said he is glad Barack Obama was elected president during an interview . . .

Report: Hillary Aide Has Skull Session With Warren Supporters

Thursday, 18 Dec 2014 16:52 PM

An adviser to Hillary Clinton reportedly reached out to a group associated with Sen. Elizabeth Warren, who many in the l . . .

Most Commented

Newsmax, Moneynews, Newsmax Health, and Independent. American. are registered trademarks of Newsmax Media, Inc. Newsmax TV, and Newsmax World are trademarks of Newsmax Media, Inc.

 
NEWSMAX.COM
America's News Page
©  Newsmax Media, Inc.
All Rights Reserved