A winner has emerged from Florida's hotly contested Republican primary, and it's not one of the four remaining candidates.
Local TV stations in the Sunshine State are expected to generate more than $20 million in revenue from the attack ad blitz, according to The Hollywood Reporter
. That total will top the previous primaries, according to media research firm SNL Kagan.
GOP presidential candidates and their super PACs are unleashing a flurry of attack ads designed to persuade voters ahead of the battleground state's Jan. 31 primary.
The resurgence of Newt Gingrich has sparked an uptick in political ads in early primary states, analysts say. In Iowa, the former House speaker was the focus of 51 percent of the TV spots, according to Kantar Media. Only 6 percent were positive. Attack ads targeting Gingrich nearly doubled his positive ads in South Carolina.
TV stations are taking in less ad revenue overall compared to the 2008 election cycle, which also featured Democratic primaries.
Campaigns and advocacy organizations are expected to increase targeted spending after the Republican nominee is determined.
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